Situation: Our Community Outreach Department often goes out to trade shows and various events but they would typically take only a couple outdated handouts and there wasn't anything visual to signify our organization.

Task: I reached out to the Community Outreach Department with the proposal to create some vertical signage that could easily be transported to events. We had just redesigned the company logo so I wanted to make that very prominent while keeping the design simple yet impactful.

Action: Once the proposal was approved, I designed the banners to the specifications needed and then I contacted several signage companies to get bids.

Result: The signs have been used at many events now and everyone seems very pleased with the results. We've also seen an uptick on our web traffic, which could quantify the new signage.